In Latin, redux (from the verb reducere, meaning "to lead back") —and can mean "brought back", resurrected, or revived.
We launched this flight with a simple idea — to build an iconic, reasonably sized, robust timepiece inspired by WW2 pilot watches fused with modern high performance materials.
We made the #COURG timepiece and started the Redux journey together with the help of 2,300+ Kickstarter backers. We discussed, voted, debated, and worked on refining some 12 different design elements that shaped the first production run of the COURG.
COURG = COURAGE
COURG is a way point, which is a navigational tool used by pilots to chart their flight across the globe. Way points are composed of 5-letters and made to be spoken as a word so pilots can quickly transmit their location via radio.
This particular way point stands just outside Washington, DC and as you probably guessed — is pronounced COURAGE.
We chose COURG because courage is a character trait we could all use more of — choosing to make the right and often difficult decisions even when we know the going will get tough. It's not the absence of fear — it's getting what needs to get done even when you are afraid.
Now you know — it’s not “CORG”, COURG = COURAGE
Be strong and very courageous, friends.
Our Kickstarter campaign ran 30 days
- Included 7 backer-driven watch development surveys
- Evaluated over 8 design elements
- An original case back design by backer Richard Halford
- Deployed 10 updates (18 more after close, and counting)
- We hit our funding goal in 3 hours and surpassed our funding goal by over 2300%.
#COURGcrew Gone Global
We hail from 70 nations that span 6 continents.
Fighter pilots, designers, emergency physicians, CEOs, journalists, soldiers, engineers, philanthropists, biologists, missionaries, firefighters, and more.
And that's me, taxiing for takeoff in a SIAI Marchetti SF260
combat ready/fighter trainer. The G-forces in that plane pinned me to my seat and turned my stomach. Fortunately, I learned tips from the military pilot instructors about how to squeeze my quads and core muscles to force the blood in my head so I wouldn't pass out.
In many ways, the Redux adventure has challenged me mentally in similar ways. The thrill of soaring and brilliant maneuvers ... the stomach churning queasy feeling of manufacturing ... the muscles exercised to learn how to implement supply chain and customer service reliably. I've learned tons, and continue to push forward with the goal of agile growth.
Thank you for the fly-by and Godspeed --