Co. = Collective, Cooperative, Coalition

We Are

In 2013-14, I began designing a watch based on a watch I inherited from my grandfather, but was too precious to risk in water and other adventures. When I finished designs a year and a half later after way more work than I expected, I figured I'd see if others liked the design as much as I did. So ...

In 2015-20, we prototyped the COURG timepiece and started the Redux journey together with the help of 2,300+ allies. We discussed, voted, debated, and worked on refining some 12 different design elements that shaped the first production run of the COURG. 

In 2021-24, during the pandemic I felt super stuck. Until I began designing the next series of watches, HONNR, VALOR, SCOUT, and COURG42. 

COURG = COURAGE

HONNR = HONOR

VALOR.

SCOUT.

COURG, HONNR, VALOR, and SCOUT are way points. Way pints are a navigational tool used by pilots to chart their flight across the globe. Way points are composed of 5-letters and made to be spoken as a word so pilots can quickly transmit their location via radio.

For example, COURG way point stands just outside Washington, DC and as you probably guessed — is pronounced COURAGE.

We chose COURG because courage is a character trait we could all use more of — choosing to make the right and often difficult decisions even when we know the going will get tough. It's not the absence of fear — it's getting what needs to get done even when you are afraid.

Now you know — it’s not “CORG”, COURG = COURAGE

Be strong and very courageous, friends.

Here's that origin story: