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COURG is a way point, which is a navigational tool used by pilots to chart their flight across the globe. Way points are composed of 5-letters and made to be spoken as a word so pilots can quickly transmit their location via radio. This particular way point stands just outside Washington, DC and as you probably guessed -- is pronounced COURAGE.
We chose COURG because courage is a character trait we could all use more of -- choosing to make the right and often difficult decisions even when we know the going will get tough.
We extracted its design DNA from the Bauhaus (literally "construction house" or "school of building") modernist movement, begun in the 1920s. This design was hatched over coffee with a friend when he mentioned that he really liked the Bauhaus design aesthetic. I initially thought the rugged case would clash with a minimal dial, but through countless iterations, we honed the concept. We honored the purposeful Bauhaus philosophy and implemented linear accents that also preserved the quick read priority.
Titanium encased. Powered by your adventures.
Built from premium materials inside and out with scratch-resistant sapphire crystal, which we've coated with an anti-reflective glare layer. Titanium grade 5, bead blasted and 50% lighter than a stainless steel equivalent.
The uni-directional titanium bezel prevents accidental rotation, and provides rugged precision machined teeth for grip.
This watch is rated to 20 ATM with a screw down crown and streamlined crown guards to protect the movement from external shocks.
The dial is matte black with our proprietary RDXb1 luminous paint that glows a true blue at night, paired with a C3 green second hand and bezel marker.
Our date window cutout is circular to increase visibility of the numeral and add to the overall iconic design, with white numerals on black.
"Offers what so many watches these days don't: a variety of unique, nuanced faces inspired by iconic designs in watch history at a very versatile and wearable 39mm size." Bernard Capulong, Everyday Carry
"Mission accomplished." Editor, Gear Hungry
"I've been searching for a watch like this for years. Pledging as soon as it's live!" Z. Petit, PRINT magazine editor
"The COURG blends a number of different elements into one attractive package." James Enloe, Worn & Wound
Value and solid build in a pared-down, dependable titanium design. Gavin Yeung, Hypebeast
"I like the project and would enthusiastically recommend it ... jump on it in a hot second." M. Himmelstein, Wrist Watch Review